Every branding I get to design i start with a workshop. In my experience I have learnt that it's the quickest and most effective way to gather information necessary to build a cohesive brand image
In case of Enkelt Studio we have decided to conduct workshop remotely. In our meetings we have completed a series of exercises that helped us verbalise our ideas and associations. It makes further communication much easier and makes the visions come to life in a fluent way. Another advantage is that it's a good moment to get a closer look at brand's clientele and choose the right way of establishing connection with them.