In Hearts & Heads, it is said that Design Thinking is a path through empathy and discovering the history of users, which leads to innovation.
From the point of view of visual communication (and therefore values that we want the potential customer to receive based on the image) the key values are:
professionalism
ingenuity
intelligence
innovation
energy
The main idea of identification is to show the heart and head as contrasting subjects. This division allows both to play them as separate elements and to accent the space in between them.
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